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A BMW "OL" code is a special discount or cash offer given to participants in the company's "Ultimate Drive" events, usually resulting in a $500-$1,000 price reduction on a new vehicle. These codes need to be verified and used at a dealership that will then seek reimbursement from BMW. The "Ultimate Drive Experience" (UDE) is a gathering for sports car lovers where non-professionals can test-drive new vehicles on different tracks and roads. Attendees can also sign up for personalized lessons with professional drivers to enhance their sports car ownership and driving skills. Unfortunately, due to current COVID-19 restrictions, BMW has temporarily put a hold on these events. For more information, visit https://ude.BMWusa.com/
You can earn OL codes by taking part in BMW Ultimate Drive Events.